Daikin strengthens its presence in the Philippines
Electricity prices in the Philippines remain one of the highest in Southeast Asia. With household appliances being potentially expensive to run, consumers must balance initial purchase costs with long-term running expenses.
The more efficient ‘split-type’ air-conditioning units offered by Daikin Philippines provide consumers with value for money and are growing in popularity through the company’s efforts to educate the market.
“As the Philippines’ air-conditioning market matures, consumers are being made more aware of the options available to them”, says Lee Wai Kok, CEO of Daikin Philippines.
“We are committed to delivering high-quality, efficient and environmentally-beneficial products which offer better-value for money. Our goal is to educate the market regarding the benefits of using our products and ensure our installation, maintenance and after-sales service is the best in the business”.
Daikin recently announced the discontinuation of the R22 refrigerant model, a model with o-zone depleting refrigerant. This was completed three years ahead of the 2020 deadline set by the Philippine Department of Environment and Natural Resources. Last year, the company introduced the R410A ‘Cooling King’ air-conditioning range with technology which boasts to have lesser o-zone depleting refrigerants.
Today, only fifteen per cent of households have air-conditioning in the Philippines. However, with one of the fasting-growing middle-class populations in Asia, this is predicted to increase to twenty per cent by 2020.
Daikin Philippines plans to increase its number of branch offices nationwide from nine to fifteen by the same year and increase its number of dealer’s network from 350 to 700.
“Our goal is to expand our coverage in order to provide superior products and after-sales services to customers across the Philippines”,says Lee.
“We want the Daikin brand to become a household name associated with quality, efficiency and value for money and intend to build on our successes in the Philippines by investing in our products, people and our promises to our customers”.