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Hong Kong exporters continue to play an important role in the city’s economy despite manufacturing facilities being relocated to the Chinese Mainland over recent decades. Traditionally, Hong Kong based original design manufacturers and original equipment manufacturers had every intention of establishing their business and eventually marketing products under their own brand. Fierce competition and conflicts of interest with customers created severe challenges for companies hoping to take this route.
One Hong Kong based manufacturer took a different approach. VTech Holdings Ltd. first set about establishing its own brand before entering the contract manufacturing services. The company today is the world’s largest manufacturer of cordless phones and is at the forefront of communications technology.
‘People saw the high quality of our products being sold in the international market and contracted us to manufacture products for them,’ recalls Allan C. Y. Wong, Chairman and co-founder of VTech. ‘We were the first company in the world to sell the fully digital 900MHz cordless phone below US$100.00 in the U.S. We have become the largest player in the cordless phone market in the U.S. and sell under both the VTech and AT&T brands’.
Wong’s particular affinity with the U.S. dates back to the 1980’s when he introduced, ‘Lesson One’, the very first microchip based educational toy. Wong; ‘The Company evolved from a leading manufacturer of electronic learning products into a dominant player in cordless telephones. Our success with ‘Lesson One’ really opened doors for us and was the catalyst for our growth in the U.S’.
Despite the slowdown in the North American economy, the U.S. currently accounts for fifty one percent of VTech’s total business and remains key to the company’s success.
VTech Holdings Ltd. Chairman and Group CEO Allan Wong Chi Yun