Sharp: ‘We love Philippines, Sharp for every Juan’
“We produce technologically advanced products such as LED TVs, washing machines, electric fans and multimedia karaoke systems; a Filipino favorite,” shared Sharp Philippines President and General Manager Kazuo Kito. “Sharp products are designed to make everyday life more enjoyable and convenient.”
Utility bills account for a large percentage of monthly expenses for many Filipino households. With this in mind, Sharp engineers continue to develop low-energy consumption products. They even reinvented traditional washing methods with their single-tub flip-top-basin washing machine, which is patronized by the common Filipino.
Coinciding with the Philippines 120th Independence Day celebrations in June 2018, Sharp launched its campaign “We Love Philippines: Sharp for Every Juan.” This campaign is intended to continue this year.
“Many Japanese manufacturers left the Philippines through late 2000 due to the country’s economic challenges,” said Kito. “Sharp stayed and remains committed to the Philippines as we continue to strengthen our operations and image across the country.”
The company has also held the No. 1 market share for washing machines in the Philippines for many years and it was recently awarded again as the ‘Most Trusted Brand’ of washing machine by Reader’s Digest.
Sharp Philippines also achieved two remarkable milestones this year; production of its 4 millionth TV unit in February and its 9 millionth washing machine in May.
As the first company to introduce the 8K LED TV to the Philippines under the Aquos line, Sharp Philippines will launch a new series this month. In addition, the new personal computer Dynabook will be launched in the Philippines later this year. The company also intends to introduce kitchen appliances that promote a healthy lifestyle.
“Sharp loves the Philippines,” concluded Kito. “We are committed to expanding our local production capabilities, (as well as) providing and delivering quality products to Filipino customers.”