VSPT Wine Group: a successful history of over 70 years in Asia
Pedro Herane, CEO, VSPT Wine Group
With nine wineries across Chile amongst them, San Pedro, Tarapacá, Leyda and Santa Helena,VSPT Wine Group has become the leader of fine wine sales in the country. The Group is the second largest exporter of Chilean wine and today delivers some of Chile’s best wines to Asia.
The Group’s Viña San Pedro winery, founded in 1865, is the oldest Chilean large-scale winery. 2015 marks 150 years of viticulture with the winery’s renowned brands including Altaïr, 1865 Single Vineyard and GatoNegro. The winery commercialized its wines for the Asian market in 1940 when the Group first exported wines to Japan.
Viña Tarapacá, founded in 1874, is the number one winery for Ultra-Premium wines in Chile and its “Gran Reserva” has become a leading wine in Chile and abroad.
VSPT Wine Group’s Viña Leyda winery has won numerous awards and gained international recognition. The winery’s location in the region’s cool, coastal climate produces highly sought-after Sauvignon Blanc and Pinot Noirwines.
The Group continues to strengthen its ties to Asian markets and has significantly increased its sales in China, Hong Kong, South Korea and Japan.
“We have built our business on our solid business strategy,strong brands and quality products,” says Pedro Herane, VSPT Wine Group’s CEO. “As a global producer, we are today recognized both for our processes and the high quality of our wines”.
The Group currently exports wines to more than 80 countries and this year invested USD 35 million in vineyard plantations and the expansion of its main bottling plant – set to be the most modern in South America.
“This investment will allow us to double our production capacity,” says Herane. “Combined with our world-class infrastructure and technology, we look forward to competing more efficiently within the established and growing international wine markets”.