Woven Into the Fabric of Economic Growth
Indonesia is one of the world’s major textile and garment producers. Exerting its leadership position in the industry, the country’s largest exporter of woven apparel, Busana Apparel Group, produces 50 million pieces annually, covering formal, casual and active wear for many of the world’s leading fashion brands.
Established in 1975 with a vision to become a leading integrated solutions provider in the world of lifestyle and fashion, today, the company has nine world-class production locations, 30 factories and two laundry facilities across Indonesia and Ethiopia.
Powered by the skilled hands of over 28,000 employees (90 percent of whom are women), the company has become a one-stop, integrated apparel manufacturer and provider for many brands, including PVH, Calvin Klein, Tommy Hilfiger, Eileen Fisher, J.Jill, Ann Taylor, Uniqlo, GU, Spyder, Lululemon, Ralph Lauren, Hugo Boss, Perry Ellis, DKNY and Wrangler.
“We aspire to be our customers’ preferred supplier and are constantly working in partnership with our clients to better understand their needs and produce new collections each season,” said Chairman and CEO M. Maniwanen.
Export markets include North America, Europe, Australia, South America, Japan and other Asian countries.
Busana Apparel Group employs over 28,800 people and has become a one stop integrated apparel manufacturer and provider for internatonal retail brands.
Indonesia’s trade agreement with Japan continues to attract many Japanese brands and brings the two countries closer together in terms of trade.
“Today, 15 percent of our business comes from Japan and we are looking for opportunities to grow with our partners in this important market,”said Maniwanen. “We are further expanding our product categories to include workwear and uniforms.”
In line with Indonesia’s target of increasing the value of exported textiles and garments to $75 billion by 2030, Busana continues to invest in technology, innovation and training.
“Our people are our strength,” said Maniwanen. “We always strive to attract, develop and empower our labor force.”
The company has also expanded its production facilities beyond Indonesian shores. Last year, Busana established factory operations in Ethiopia to supply North American customers. These factories, when completed, will have a capacity of over 400,000 pieces per month and will employ over 2,500 Ethiopian nationals.
“We intend to forge even more long- term partnerships,” said Maniwanen. “We are currently exploring opportunities to manufacture and grow our business in Southeast Asia, and we are ready to take up new challenges, build up partnerships and expand our business.”