Yokoso! – Welcome to Japan!
In 2013, Tokyo won the bid to host the 2020 Summer Olympic and Paralympic Games, 60 years since the country last hosted the event. Winning the bid to host the Olympics and other events has shifted the Japan National Tourism Organization (JNTO) into high gear.
“Tourism in Japan was always treated as somewhat of a hobby”, says Ryoichi Matsuyama, President of JNTO. “This is no longer the case. Mandated by the Japanese Government, we now view tourism as a major industry and we aim to transform Japan into a world-class tourist destination.” In addition to the Olympics, Japan will also host the World Masters Games in 2021 and the Rugby World Cup in 2019 – the first time the rugby tournament will be held in Asia. Japan’s inherent ability to plan ‘long-term’will ensure the country is ready to welcome the world when these major sporting eventstake place.
Ryoichi Matsuyama, President