Achieving success with a ‘value-focused’ approach
Despite the economic setbacks Europe experienced in recent years, DENSO increased its sales volume year by year and expanded its operations twice, once in 2015 and again in 2018.
Today, DENSO Manufacturing Czech Republic is home to one of DENSO Corp.’s largest production facilities outside Japan.
“We have created a ‘value-focused’ business approach for our over 2,800 employees and we expect to continue achieving success in the coming years.”
Since Yamaji became company president in 2016, DENSO’s production volume in the country has increased by 10 to 15 percent. In line with the concept of kaizen (continuous improvement), the company is working evermore closely with European customers.
Almost all of DENSO Manufacturing Czech’s suppliers are locally sourced and its European production base has enabled the company to ensure product competitiveness. Today, customers include Toyota Peugeot Citroën Automobile Czech, Suzuki, Volkswagen, Škoda, Audi, BMW, Daimler, Ford, Porsche and Honda.
“We value the close relationships we have fostered with some of the largest automotive manufacturers in Europe,” Yamaji explained.
“Manufacturing close to our customers allows us to create high-quality products, reduce costs and overcome the challenges related to labor shortages. By upholding the spirit of kaizen and focusing on innovation- driven automation, we are in a strong position to further grow our business and better serve our existing and future customers.”