APPJ – Embracing partnerships, innovation and efficiency

Posted in: JT Indonesia 2018 Started by

APPJ – Embracing partnerships, innovation and efficiency

Asia Pulp and Paper (APP) is the largest business unit of Indonesia’s Sinar Mas. As one of the world’s leading producers of pulp, paper and packaging, APP exports to over 150 countries and is one of Indonesia’s truly ‘global’ companies.

APP has had a presence in Japan for over a quarter of a century. In 1997, through a joint-venture with Itochu Corporation, APP Japan Limited was established.

With approximately twenty per cent market share, APP’s photocopy paper is a market leader in Japan.

Japan - Hiroaki Wakui, Managing Director of Meiden Asia Pte Ltd and Ko Yamamoto, Managing Director of Meiden Singapore Pte Ltd

Ui Sian Tan Chairman

Given Japan’s stringent requirements and the dominance of domestic Japanese pulp and paper producers in the market, this is quite a feat.

Sales of APP Group’s facial tissues and toilet paper products are also increasing.

“By producing high-quality products, ensuring on-time delivery and delivering price-competitive products which are tailored to the Japanese market, we have overcome the challenges and succeeded in Japan,” explains Tan Ui Sian, chairman of APP Japan.

In 2012, APP launched their Sustainability Roadmap – Vision 2020. As a comprehensive guide to achieve sustainability across its entire operation model, the roadmap addresses climate change, community empowerment and welfare, conservation and bio-diversity.

The following year, through their Forest Conservation Policy(FCP), the company completely eliminated all natural forest derived products from the supply-chain.

APP also established the Belantara Foundation to support forest restoration and protection and assist in the conservation of endangered species. The FCP improved Japanese consumer’s confidence in APP’s commitment to developing a sustainable forest-based industry.

Today, APP Japan is a member of the United Nations Environmental Program(UNEP) and is a regular participant of Japan’s largest eco-product exhibition ‘Ecopro’.

In its efforts to build environmental awareness, APP has engaged with academic institutions such as Yokohama National University, Tokyo University, Kyoto University, and Kyushu University to deliver tree-planting projects and run production-site tours.

Professor Akira Miyawaki, a prominent Japanese botanist and expert in plant ecology and forestry has visited APP’s sites and encouraged more Japanese volunteers to engage with APP’s work.

In 2016, APP Japan became the first member and currently the only Indonesian member of ‘Keidanren’, Japan’s highly-respected economic organization.

In line with this year’s sixtieth anniversary of diplomatic relations between Japan and Indonesia, H.E. Arifin Tasrif, Indonesia’s Ambassador to Japan initiated the establishment of the ‘Business Association of Indonesia in Japan’.

Tan, as the Association’s first Chairman, will be playing a prominent role in strengthening future economic relations between Indonesia and Japan.

The Company


Asia Pulp & Paper Group / Sinar Mas Group
Pulp / Paper

Our Location:

 ThinkPark Tower, 2-1-1 Osaki. Shinagawa-ku, Tokyo, 141-6029 Japan // Meiden Singapore PTE LTD – 5 Jalan Pesawat Singapore 619363