– Empowering people to experience the world

Posted in: The Netherlands Report 2018 Started by – Empowering people to experience the world has grown to become one of the largest e-commerce travel platforms.
“Amsterdam was the ideal place to establish because Dutch people are world-travelers and the City is one of the most popular travel destinations in the world,” says Gillian Tans, CEO of

Tans joined when the company was established as a local startup and became CEO in 2016.

Japan - Hiroaki Wakui, Managing Director of Meiden Asia Pte Ltd and Ko Yamamoto, Managing Director of Meiden Singapore Pte Ltd

Ms Gillian Tans , CEO

“From the early days, I believed in the concept and while it was a tough start, we have achieved great things”, says Tans.

With 1.7 million listed properties and 17,000 employees in over 225 countries and territories, has become the leader in its field.

One reason for’s success is the innovation-driven culture which has been nurtured across all platforms within the company.

“We always innovate and constantly look for ways to make the traveler’s experience more enjoyable”, says Tans. “We empower customers by providing them with quick-decision making capabilities and deliver a variety of solutions”.

The company not only provides access to accommodation worldwide, but has moved into the transportation and attractions sectors.

“ has become increasingly popular as today’s traveler often spends more time planning a trip than actually enjoying a holiday”, says Tans. “We want to make sure that people are in a position to make easier, faster and better decisions with regard to every aspect of their planning”.

The company has introduced a ‘Chatbot’ program called ‘Booking Assistant’ which uses artificial intelligence. The program simulates conversations with users to provide fast, accurate and custom-made responses. While currently only available in English, the program will be available in a variety of languages over the course of the next year, including Japanese, a priority country for

Japan ranks as one of the world’s highest for smartphone travel bookings and Tans sees this as an excellent opportunity for

“As the seventh most popular destination on our platform, Japan is very important to us. We established six offices in Japan and a call-center and have a team of 370 people to support our property partners locally as well as to assist our customers with their travel arrangements. We expect Japan to continue to be an important country for as we look towards the future”.

The Company

Hotel Booking

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 Herengracht 597 Amsterdam 1017 CE