Combining Japanese Discipline with Filipino Innovation

Posted in: Philippines Report 2018 Started by

Combining Japanese Discipline with Filipino Innovation

Established over twenty years ago, TRI-R Allied Industries, Inc. is continuing to unite the best of Japanese and Filipino business culture.

As a local company providing quality automotive and motorcycle parts, TRI-R exemplifies the potential found throughout the Philippines’ manufacturing sector.

As a proudly Filipino company, TRI-R works closely with leading Japanese automotive players and president and founder Melchor A. Rivera continues to strengthen the company’s partnerships.

“Our relationships with our clients are based on trust”, says Rivera. “Prior to TRI-R, I worked with a large Japanese manufacturing company and quickly understood the importance of discipline and the need to pay attention to detail; qualities which I have instilled in our workforce today.

Japan - Hiroaki Wakui, Managing Director of Meiden Asia Pte Ltd and Ko Yamamoto, Managing Director of Meiden Singapore Pte Ltd

Melchor A. Rivera,  President and Founder of TRI-R Allied Industries

Filipinos are blessed with creativity and innovation we want to ensure our people to use these skills to deliver high-quality products and services to our customers.”

A prime example of Rivera’s commitment to adopting Japanese qualities is the name chosen for Chorakawa Inc., a daughter company of TRI-R.

“Chorakawa was coined by a Japanese friend of mine; Melchor(Chor), my middle initial (A) and my surname, which translates to Kawa in Japanese, meaning ‘river’”, explains Rivera.

Commitment to quality and environmental responsibility, TRI-R became one of the first Filipino companies to be awarded 1SO 9001 Quality Management System in 2000 and ISO 14001 Environmental Management System in 2006. Already compliant with the automotive industry specific TS 16949 standard, TRI-R aims to comply with the International Automotive Task Force (IATF) standard.

TRI-R is poised to take advantage of the opportunities presented by the Philippine government’s Comprehensive Automotive Resurgence Strategy (CARS) Program which is stimulating the country’s automotive sector.

“The future looks promising for TRI-R and Chorakawa Inc.”, says Melchor. “We are committed to our people and our customers and we will continue to innovate and deliver our solutions to customers within the industry”.

The Company


TRI-R Allied Industries
Industrial automation

Our Location:

  Tagaytay – Sta. Rosa Road., Brgy. Putting Kahoy, Silang Cavite, Philippines