Developing strong partnerships with local players across Southeast Asia

Posted in: Business Times - Japan 2017 Started by

Developing strong partnerships with local players across Southeast Asia

Last year, Nagoya-based INOAC Corporation celebrated ninety years since its founding as Inoue Rubber Co. Initially a bicycle tire and inner tube manufacturer, the company has evolved into an international conglomerate supplying a range of polyurethane, rubber, plastic and new material products and technologies.

The company’s first overseas joint venture was established in Sri Lanka in 1959 and Chairman and CEO, Soichi Inoue (son of the founder) has continued to internationalize the company over the last six decades.

Japan - Soichi Inoue, Chairman and CEO, INOAC Corporation

Soichi Inoue, Chairman and CEO, INOAC Corporation

Today, INOAC Corporation has production facilities in fourteen countries, eighteen group companies in the Americas, thirty in East Asia and twenty-seven in Southeast Asia.

“I am proud that the factory we opened in Sri Lanka continues to operate today”, says Inoue. “Our business in Southeast Asia began in Thailand in the 1960s and the success we have seen across the region continues to be based on the strong partnerships and joint ventures we have established”.

The company’s overseas business represents two thirds of its total revenue with the Southeast Asian region generating thirty percent of this business.

Products manufactured by the company can be found in a range of applications from automotive parts to insulation for housing and building materials.

“Automotive is one of the largest sectors we serve but today, bedding and furniture make up significant portions of our business”, says Inoue. “We also supply various products such as polyurethane system for the shoe manufacturing industry, insulation materials for cold-storage and consumer products across Southeast Asia while serving many other industries”.

INOAC Corporation maintains a strong philosophy towards localization.

“We have developed strong technical know-how with many of our products and we work closely with local partners to assist them as they grow their business,” says Inoue. “We will further develop and assist in localization across Southeast Asia as we are building in their ‘backyard’.”

The Company

INOAC Corporation
Development of materials based on polyurethane, rubber, plastic and synthetic materials; development of products using these materials; and the application of new material products in automotive, two-wheeled vehicles, information technology products, housing and construction products, as well as products closely related to consumers’ lifestyles, such as cosmetic goods.

Our Location:

Osaki West City Building, 2-9-3 Osaki, Shinagawa-ku, Tokyo, 141-0032 Japan