JTI Hungary: 10 years of successful Japanese investment
“JTI’s strategy has always been to provide consumers with a wide variety of high-quality products,” said JTI Hungary Country Manager Miroslav Gordic. “To support that, we are entering the global arena of new-generation, reduced-risk products with our cutting-edge offers such as electronic-vapor Logic and tobacco-vapor Ploom.
The company’s Hungarian operations were established through the acquisition of Hungarotabak-Tobaccoland and this year, JTI Hungary celebrates its 10-year anniversary.
JTI Hungary is also proud to have been recognized as a top employer in Hungary for the sixth consecutive year.
“Through our agile team, we aim to increase the sales of our global flagship brands in Hungary,” said Gordic. “With a global and dynamic outlook and a strong Japanese heritage, JTI is driven by its long-term vision and desire to deliver the highest-quality products. We also recognize the importance of sharing our success by contributing to the communities in which we operate.”
JTI Hungary’s community investment initiatives include a program to bring Japanese culture closer to the Hungarian people. In cooperation with local Japanese stakeholders, the company is looking forward to events to celebrate the 150th anniversary of Japanese-Hungarian diplomatic ties.