Massive gaming opportunities between Sweden and Japan
Swedish game development has become an export-oriented business and is leading the way in an increasingly globalized industry.
According to the Swedish Games Industry organization, the industry’s revenue reached 1.32 billion Euros in 2016; double that of just three years prior.
Polfeldt joined Massive Entertainment in 2004 and became managing director in 2009 when the company was acquired by Ubisoft.
“Every year our job demands more from us as the stakes get higher,” says Polfeldt. “We work with hundreds of people located in different countries and recently opened another studio in Stockholm. As our business has grown, we ensure Massive Entertainment continues to deliver.”
Polfeldt believes the game’s success in Japan is founded on the advanced interactive experience which players experience as the game unfolds.
“The Division is a thinking man’s action game which goes deeper, asks more complex questions and poses multiple interpretations,” shares Polfeldt.
“We always work under the assumption that our audience is incredibly intelligent and our approach has proved successful, especially in Japan where gamers expect a full immersive experience and intellectual stimulation.”
Massive Entertainment’s craftsmanship has also caught the attention of Japanese superstar game-developers Hideo Kojima and Fumito Ueda who have visited Massive Entertainment’s studio in Malmö, Sweden.
“We have good relations with Kojima and Ueda and our friendships are based on mutual respect. Japan has always been a leader in the video gaming industry and I would love to work with such great craftsmen,” says Polfeldt.
Massive Entertainment is currently working on ‘The Division 2’ which will be launched on the 15th of March, 2019 followed by the company’s next major title based on Hollywood director James Cameron’s ‘Avatar’.
According to Polfeldt, Cameron saw ‘The Division’ at a trade show and was impressed by Massive Entertainment’s visual fidelity and gaming technology.
“We are working on incredibly exciting projects at the moment and we believe we are in a strong position to work more closely with our friends and partners in Japan.”