Panorama JTB Tours: Partners in Culture Exchange

Posted in: JT Indonesia 2018 Started by

Panorama JTB Tours: Partners in Culture Exchange

“The sixtieth anniversary of Japan-Indonesia relations is a great time to encourage cultural exchange between our two countries”, says Hiroaki Izumi, senior director of corporate strategy at the premier travel and leisure company, Panorama JTB Tours. “While we are dedicated to delivering travel services, a central part of our company’s DNA lies in our ability to provide our customers with meaningful cultural exchanges”.

Headquartered in Tokyo, JTB is one of Japan’s leading travel companies with 520 offices in 101 cities in 37 countries.

In order to achieve the company’s ‘Global Vision 2020’ of becoming the number one travel agency in Asia, JTB has opened new branches and established joint-ventures across the region.

Last year, JTB partnered with Indonesia’s leading integrated tourism and hospitality company, Panorama Group to form the joint-venture company Panorama JTB Tours. The merger is part of JTB’s global strategy to become the number one travel services company in Asia.


 Hiroaki Izumi, Senior Director of Corporate Strategy of Panorama JTB

JTB has strengthened its business across Asia through the expansion of its office network, the launch of joint venture partnerships and through mergers and acquisitions. The Panorama JTB Tours merger benefited all parties.

JTB benefits from Panorama Group’s strong sales network (fifty three branches in twenty four cities across Indonesia) serving both leisure and corporate travels. Through the strength of JTB’s international network, Panorama JTB Tours expects to see strong business growth towards 2020.
JTB has become the largest travel agency in Asia and teaming-up with one of Indonesia’s leading travel agencies to achieve a common goal, the company aims to be a leading regional tourism company and the pride of Indonesia’s tourism industry. Similarities within both company’s corporate cultures also reinforces our desire to collaborate with Panorama Group.

“Our network and capabilities have increased significantly since partnering with Panorama Group”, says Izumi. “Our workforce increased from forty-five employees to nine hundred and from three retail shops to almost sixty today”.

The company’s network is continuing to expand through franchises across Indonesia. Panorama JTB Tours has three branded business lines: Retail and Leisure Management, Corporate Travel Management and Corporate Incentive Management under the brand name ‘Orange’. The last provides incentivized travel services for companies which offer travel rewards to their employees.

Panorama JTB Tours’ operates Panorama World,, Go Holidays, Smart Holidays, and In addition, Panorama JTB Tours has joint ventures with USA headquartered Carlson Wagonlit Travel and Singapore headquartered Chan Brothers Travel.

Previously, the company’s top two destinations for free independent travelers (FIT) and package tour clients were Europe, Korea and other growing destinations in demand. Today, Japan is the number one destination and last year, Indonesian traveler numbers to Japan also grew by thirty percent.

In line with the Indonesian government’s target to attract 20 million tourists by 2019, Panorama JTB Tours set its own growth target to 300 percent over the next five years with the support of digital technology and the additional distribution channels both offline and online.

Panorama JTB Tours is a staunch supporter of the sixtieth anniversary of diplomatic relations between Japan and Indonesia. Izumi says, “We facilitate exchanges of culture and look forward to contributing to this important anniversary between our two countries”.

One of Panorama JTB Tours added value services such as airline ticket-booking, hotel room reservations and holiday packages are easily accessible at and the Panorama JTB Tours app can be downloaded on iOS and Android.

The Company


Panorama JTB
Travel / Tourism

Our Location:

 Panorama Building, 2nd Floor, Jl. Tomang Raya No. 63, Jakarta 1140, Indonesia