SATO in Benelux – On Track for Success

Posted in: The Netherlands Report 2018 Started by

SATO in Benelux – On Track for Success

Since its establishment over seventy five years ago as a bamboo machinery-processing manufacturer, SATO has evolved into a leading industrial barcode and radio-frequency identification (RFID) solutions provider.

Today SATO, creator of the world’s first thermal barcode printer, serves a range of industries including logistics, retail and healthcare.
“From our humble beginnings, we have evolved into a leading technology company”, says Yusuke Konishi, branch manager of SATO Europe GmbH Benelux.

Japan - Hiroaki Wakui, Managing Director of Meiden Asia Pte Ltd and Ko Yamamoto, Managing Director of Meiden Singapore Pte Ltd

Yusuke Konishi, Branch Manager of SATO Europe GmbH Benelux

“Our research and development capabilities and focus on business outcomes have enabled us to create a strong company with a trusted approach to client needs”.

SATO Europe GmbH Benelux, the regional office of SATO with its base in Harmelen in the Netherlands, provides companies in Europe with Auto-ID solutions for track & trace integrating labels, barcode printing, RFID and more. RFID uses electromagnetic fields to automatically identify and track tags attached to products including labels, tickets and wristbands.

“Healthcare is a really important market for us”, says Konishi. “Our main markets as of now are manufacturing, logistics and retail, which account for sixty percent of our total business but healthcare is a growing area of our business. Healthcare digitization will play a significant role in supporting new and improved models of patient service. SATO can support by enabling healthcare IoT for benefits such as labor savings and improved patient comfort”.

SATO Europe GmbH Benelux, currently with 20 people workforce, is on track to grow its client base across the region and expand to the rest of Europe as well.

“We intend to increase our customer base by working more closely with European and Japanese companies”, says Konishi. “We want to be the preferred provider in the fields of barcode printing and RFID technology via our capable business partners”.

The Company



Our Location:

 Techniekweg 1b, 3481 MK Harmelen, Netherlands