‘Sewing’ the seeds of success in Thailand

Posted in: JT - Thailand 2019 Started by

‘Sewing’ the seeds of success in Thailand

For 101 years after its beginning as Yasui Sewing Machine Co., Brother Industries Ltd. has been continuously delivering product innovations and customer satisfaction.

Active in printing and imaging, labeling and sewing markets, Brother Industries offers laser printers, multifunction centers, fax machines, labelers and label printers, as well as domestic and industrial sewing machines.

In 1997, Brother Commercial (Thailand) Ltd. was established. With the slogan At Your Side, the company impresses Thai customers consider Brother a reliable family brand and welcome Brother’s business products such as printers to their offices and personal use products such as sewing machines to their home.

“Customer service is at the heart of what we do,” said Teerawut Supapunpinyo (Woody), managing director of Brother Commercial (Thailand) Ltd. “We were the first Japanese printing company to establish authorized service and call centers in each of Thailand’s provinces and have won numerous awards for our service-focused approach. We intend to increase our product range to meet customer requirements and deliver an even higher level of customer satisfaction.”

Teerawut Supapunpinyo (Woody), Managing Director of Brother Commercial (Thailand) Ltd.  |  © Brother Commercial (Thailand)
Brother Run & Share for Cancer Patient  |  © Brother Commercial (Thailand)
“Our people are our most important asset as we bring new experiences to our customers, and our salespeople are taking on more consultancy-orientated roles to better serve our customers.”

The company is also growing its business by delivering garment and T-shirt printing solutions and karaoke machines.

Brother Commercial (Thailand) Ltd. remains committed to operating its business in Thailand while supporting the local community, environment and Thai people.

The company provides underprivileged Thai cancer patients with life-saving treatment and has planted almost 10,000 mangrove trees annually over the last decades to support environmental initiatives across Thailand.

“We are in the era of ‘digital disruption’ and we need to empower our people by guiding and developing them as they grow,” concluded Woody.

“We believe that the next generation will shape Thailand’s future and we want to play our part by developing, investing in and nurturing the younger generation.”


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The Company

Brother Commercial (Thailand) Ltd.

Consumer Electronics
Information Technology
 21st Flr, Rasa Tower 2, 555 Phaholyothin Road, Chatuchal, Bangkok, 10900, Thailand