Suzuki: A way of life in New Zealand
Suzuki New Zealand Ltd. is active in all three segments and continues to build on its reputation across the country.
The company was the first wholly owned Japanese company in New Zealand, following the acquisition of the Whanganui-based Suzuki distributor in 1984.
Since then, the company has become a dominant player in the light passenger car segment that today represents 6 percent of the country’s automotive market.
“Driven by our hugely popular SWIFT model, our market share in this segment is currently 26 percent in New Zealand,” said I.A. Peck, Suzuki New Zealand’s managing director.
“The SWIFT has been the No. 1 selling car in this segment for 13 years and is currently the No. 1 passenger car in the country for private sales.”
Suzuki New Zealand has also been the market leader in two-wheel motorcycles for 20 consecutive years. “Suzuki has been committed to New Zealand for a long time,” said Peck. “From our early days as a distributor, our success has been based on our local strategy, Suzuki’s reputation as a fun brand and our close relationships with our customers.”
“We will grow our market share in marine products and aim to achieve a 20 percent share by 2023,” said Peck.
Peck, who has worked at Suzuki for 34 years, is proud to be leading one of Suzuki’s top performing subsidiaries.
“We love the brand and when you have been with the company for as long as I have, you make a lot of friends along the way,” said Peck. “We have an excellent relationship with our parent company and we fully expect this to continue into the future.”