The Australian Brand

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The Australian Brand


Australia, one of the strongest nation brands in the world, is building on its international reputation for producing high quality products and goods.

Australian Made Campaign Ltd, a not-for-profit public company, promotes and administers the Australian Made, Australian Grown (AMAG) logo, today found on more than 10,000 products.

‘The AMAG logo is the most recognised and trusted country of origin product symbol of Australia’, says Chief Executive Ian Harrison.

‘We have a strong economy in Australia and a fantastic international reputation. It is well
documented that our economy is currently being driven by the resources sector but manufacturing
and agriculture remain fundamental aspects of Australia’s economy and society.

The AMAG campaign plays an important role in promoting the certification trademark which ultimately is the symbol to inform consumers that they are purchasing genuine, quality Australian goods’ – it’s been doing this for 25 years.

The AMAG logo has been used widely and successfully in North America through the campaign’s trade and retail promotion activities.

Harrison; ‘We have received a positive response in the North American market where the logo has been well received and fundamentally associated with Australia. We intend to build on this reputation and continue promoting it as an effective tool for both consumers and business to use to identify genuine, great Aussie products, in the US and other international markets’.

The Company


Australian Made Campaign Ltd

A not-for-profit public company promoting the Australia Made logo

Our Location:

161 Park Street, Suite 105, South Melbourne VIC 3205

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