Traveloka – Leading online travel company reaches out to ASEAN consumers
While studying at Harvard University, Traveloka founder Ferry Unardi, found it difficult to secure plane tickets from the United States to his home town of Padang, Indonesia.
By recruitingfellow Indonesians who were working as software engineers at well-respected technology companies in the United States, Traveloka began to take flight.
Traveloka’s headquarters were established in Jakarta in 2012. The company quickly evolved in 2013 from offering ‘meta-search’ solutions enabling customers to find flights to providing a platform which customers were able to book flights directly through Traveloka’s website.
Capitalizing on their success in Indonesia, Traveloka expanded to other ASEAN countries in 2015 including Thailand, Vietnam, Malaysia, Philippines and Singapore. ”We see an opportunity for a digital platform that serve Southeast Asian consumers for travel needs. There are a lot of unique ecosystem challenges and consumer needs in Southeast Asia and we are well-positioned to solve those issues and be the go-to digital travel platform for Southeast Asian consumers” added Hendrawan.